Use these to maximize your ad spend and get a higher return on your investment. Keywords multiple competitors are targeting that you aren’t.Īll this information makes it easy to spot new keyword opportunities.Other keywords these competitors are bidding on.Which businesses are targeting similar keywords.These give you deep insight into your competitors’ PPC campaigns, showing metrics like:

Our favorite features are the Market Analysis tools. And its PPC Advertising Toolkit contains many features that can help you plan and optimize your campaigns. Where it stands out, though, is with search ads. It helps with SEO, social media, content marketing, and more. SEMRush is an all-in-one digital marketing tool. 1) SEMRush: For Keyword Research and Competitor Analysis

We’ve put together a list of our favorite tools which really do help us maximize performance. Whatever you need a tool for, we’re sure you’ll find it on this list.

Some are built for agencies managing multiple accounts, while others are good for small business owners trying to drive traffic. Some of the PPC tools listed are paid, some are free. But there are so many that it can be confusing to decide what you need.Īs a PPC agency we spend a lot of time working with different software, so we know what makes a great tool. The best PPC tools help with all this and more. You’ll need to create and test different ads, find keywords, and check your competitors. Just sign in to Google or Facebook and create a campaign.īut as you get more familiar with the platforms, you’ll realize being successful takes a lot of work. It’s easy to start Pay Per Click (PPC) advertising.

Google ppc campaign management